Overview

OtterlyAI tracks how your brand appears in AI‑generated search results, covering major engines like ChatGPT, Google AI Overviews, Claude, Perplexity, Gemini, and Copilot. It shows whether your website is cited and where it ranks in the answer list, allowing you to monitor and improve AI content visibility. New users can start a free trial or request a demo to see the dashboard in action.

If you run marketing, PR, or content teams, the tool first crawls every page on your site to check crawlability, AI‑readiness, and citation potential. The audit produces a report with a predictive score and a brief that explains what needs fixing to raise citation likelihood. Input for these audits is simply your website URL; output is a visual breakdown of pages, scored metrics, and suggested changes. The same process applies when you add new content, allowing you to validate pages before publishing.

Once pages are verified, OtterlyAI's GEO (Geographic Optimization) feature offers on‑page recommendations. The platform analyzes the language, structure, and schema of your content and produces a list of optimizations that should make AI engines cite the page more often. You input the page URL and receive a set of actionable items: tag adjustments, content clarifications, or formatting changes. These suggestions are derived from experiments like “Markdown vs. HTML” and “Does Schema Markup Really Impact AI Search?” which the company publishes on its blog.

The analytics module lets you view brand coverage over time, including the number of mentions versus citations and the average brand position on each engine. It also supports competitor comparison by letting you pull data for up to five top competitors, showing their mentions and positions side by side. The interface presents this data in a report that can be filtered by date, engine, or tag. The output is a clean visual summary, often displayed with line graphs showing trends, and tables listing mention counts.

The intent‑mapping feature works by collecting the most common questions people ask AI about your industry. The tool pulls prompts from real searches, clusters them by intent, and displays them as a list. No coding is required; you just view the list and use it to plan content that answers those queries.