Overview

Chromatic Lens is an AI app for creating product images. You upload a photo of a product, and it uses generative AI to place the product in a new background or scene. The aim is to give online sellers, marketers and small brands polished, varied product visuals without organising a photoshoot for every setting. The site positions it as a way to make listings and campaigns more engaging.

How it works

According to the FAQ, the process is simple. You upload your product image, apply any adjustments and select the background you want. The app then generates an image that integrates the product into the requested scene. Automatic background removal isolates the product first, and a template library offers ready-made scenes to start from. No technical design skills are needed, and generation time can vary with the complexity of the background.

Uses

Generated scenes can be used for e-commerce listings, social media posts, ads and other marketing materials. Because one product shot can be placed in many settings, sellers can test different looks, seasonal themes or lifestyle contexts and see which works best with their audience. Editing and customisation tools let you refine results so they fit your brand's style, and the app is designed to fit into an existing product photography workflow.

Pricing

Image generations are counted in credits, with one credit giving eight generations. The Free Trial costs $0 and includes up to 40 generations, the template library and automatic background removal. Basic costs $6 a month for hobbyists and freelancers and includes up to 400 generations a month with the same features. Pro costs $20 a month for small teams and startups, with up to 8,000 generations a month, priority support and everything in Basic.

Things to consider

AI-generated scenes should still represent the product accurately. Marketplaces often have rules about main images, such as requiring plain white backgrounds, so check the platform's guidelines before replacing listing photos. Review details like reflections, shadows and scale, since these give away composited images. The site notes that updates are coming soon, so features may change.

It offers a fast way to produce a range of options before choosing the final images.