Overview

Modelia is an AI tool for fashion brands that generates model photography and video from product images. It aims to help brands launch campaigns faster and scale content across marketing channels without organising a photo shoot for every product.

Main features

From flatlay apparel images, Modelia generates on-model photos for ecommerce and marketing. It can also turn product images into complete styled outfits, so you can mix and match pieces from your catalogue to show a collection. Repose turns a single image into several poses while keeping the same outfit, model and styling. Image-to-video turns one image into a short clip based on a prompt describing motion, camera or mood.

Trust and compliance

Every generation carries C2PA Content Credentials, a tamper-evident record of how the image or video was created and edited that anyone can verify. Modelia says AI-generated content is marked in a machine-readable way with signed credentials, in line with Article 50 of the EU AI Act. It also states that prompts, references, uploads and generations are never used to train its models or third-party models, and that this is contractually guaranteed.

Integrations and services

Modelia offers a Shopify app and an API for integrating generation into your own workflows, plus a services offering for brands that want help with production. A request-a-demo option is available for teams.

Pricing

You can get free access to try it, and there is a pricing page and a free trial offer.

Who it suits

It suits fashion and apparel brands, ecommerce stores and marketing teams that need many product visuals across sizes, colours and channels.

Things to consider

Check generated images closely for accuracy of fit, colour, fabric texture and details such as logos and seams, since shoppers rely on these when buying. Be open with customers that images are AI-generated where required, and follow marketplace rules on product imagery. Consider how you represent sizes and body types, and keep some real photography for fit-critical items.

Beyond the main features, the toolset includes mannequin-to-model and model-to-model conversion, virtual try-on, footwear, glasses, bag and hat on model, an upscaler, background changer and remover, inpainting, outpainting and a consistent character generator.