Overview

Better Analyst is an all-in-one analytics app for individuals and growing businesses. It was previously called Formula Bot, known for generating spreadsheet formulas, and the site says existing users keep the same account and workflows with more powerful analysis, dashboards and automation. It claims more than one million users.

What it does

You connect your data and turn it into an analysis, dashboard, report or automated workflow, without needing an analytics team. You can ask questions in plain language, such as analysing this month's sales, building a live executive dashboard, or cleaning data and sending it to Google Sheets. The question you type on the home page carries into your free workspace.

Feature areas

The site lists data visualisation, data preparation, data science, dashboards, data flows, presentations and data enrichment. Data flows automate recurring work, such as a weekly report, and enrichment adds extra information to your records.

One app instead of many

The pitch is to replace a fragmented stack of separate tools for connecting sources, analysing data, building dashboards and automating reporting with one app.

Pricing

You can start analysing for free with no credit card. Teams evaluating it can book a personalised demo, and paid plans are listed on the pricing page.

Who it suits

Better Analyst suits small business owners, marketers, operations staff and analysts who work in spreadsheets and want faster answers, charts and recurring reports without learning SQL or a full business intelligence tool. Former Formula Bot users get a natural upgrade path.

Things to consider

AI-generated analysis can misread columns or apply the wrong calculation, so check key figures against the source data before sharing them, especially in reports for managers or clients. Be clear about what data you connect, and review the privacy and security terms for sensitive information such as customer or financial records. Start with a small data set you know well, so you can tell whether the answers are right. Dashboards are only useful if the underlying data is kept up to date, so set up refresh schedules.

A free workspace with one familiar spreadsheet is a sensible way to see whether it saves time.